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ISLAND DESIGNERS FASHION A SLOT AT CELTIC FESTIVAL
16 Jul 2012
A music festival was seen as the perfect stage for a catwalk as Hebridean fashion designers showcased their work.
The Hebridean Celtic Festival was used as a backdrop for a film by three independent designers - Diggory Brown, Rarebird and Sallie Jayne Avis – to promote their garments and accessories made in Lewis.
Fashion films are an increasingly common marketing option for small businesses to reach a world - wide web client base and with growing demand for high quality garments being designed and made in the UK it is an ideal way to demonstrate the quality products being produced in the Hebrides.
The film, which will be 2-3 minutes long and without dialogue, will take viewers through the various stages involved in making and selling fashion items, from the artistic inspiration and sketching to the pattern drafting, machine production and tailoring and the promotion and retail to the public.
Last week the film makers visited the workroom of kilt designers Diggory Brown and Sally Jayne Avis’s bridal-wear studio, both in Ness, and the following day they captured some fly-on-the-wall-style shots of a photo shoot at the festival. They wrapped up proceedings today (Monday 16 July) at Rarebird’s Harris Tweed designs studio in Carloway.
All three designers also traded from the craft traders’ tent during HebCelt.
Netty Sopata from Diggory Brown said: “The film will focus on the skills involved and the quality of the garments produced, with strong emphasis on the fact that each stage of design and production takes place in the Outer Hebrides.”
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